Partnership through sponsorship
A Royal & Sunalliance case study

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Page 6: Conclusion

Royal Sunalliance 2 Image 6Sponsorship is a powerful tool which must be used responsibly. The National Trust is a highly successful organisation which preserves resources for the nation’s use and enjoyment. Royal SunAlliance is the UK’s largest insurance company. Both organisations have a critical role in the sort of world in which we all wish to live. Within any sponsorship deal organisations must be aware of each other’s ethics and behaviour. Sponsorship of the activities of the National Trust has enabled Royal SunAlliance to put into practice the values and beliefs it supports to create a reputable partnership designed to provide a range benefits for many years to come.

Royal & Sunalliance | Partnership through sponsorship
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