Marketing is an ever-changing world. With the advancements in technology and how people use the Internet, the way you market to them is changing on a continual basis. It’s not enough anymore to simply stick with the same strategies you’ve been using for the past ten years, as the past decade has seen some of the largest innovations in every sector.
Last year saw the rise of artificial intelligence, with voice search also starting to make waves in homes. Therefore, businesses need to take all these growing trends into account when they move their business forward. There is a host of digital marketing trends that are moving up the ranks and giving businesses the opportunity to take advantage of new strategies.
Take a look at some of the biggest impacts that digital marketing will make on your business in the coming months.
This type of marketing has seen a huge rise in the past few years, and as social platforms have boosted average people into celebrity status, these new audiences are providing a hive for targeted marketing. Honing in on this highly engaged audience can prove a successful tactic for businesses big and small, as you can work with influencers to create campaigns that they know their followers will love. Although this marketing trend is on the rise, it is still in its infancy in terms of monitoring return on investment. It’s predicted that there will be more platforms that will cater to businesses looking to track KPI’s and ROI more easily so watch this space.
Video has become one of the biggest marketing tools for both start-ups and established businesses. It is said that by 2020, 80 per cent of content that will be published online will be video; so utilising this area is a must. It’s not just videos on social media that are making waves in the marketing mix, as implementing them onto websites and showcasing businesses this way is proving a worthwhile investment for engaging both new and existing visitors. An example of how well this works can be seen at working-beautifully.co.uk.
This way of searching the Internet started coming into play in a big way last year, and this year it is set to make even more traction. As virtual assistants such as Apple’s Siri and Amazon’s Alexa are being incorporated into homes, voice search has developed dramatically. Therefore, this significant change in the way people look for things online will also need to be incorporated into SEO strategies going forward. Ensuring your business can be found via long-tail keywords and listing your business on Google Maps has never been more important.
There are lots of ways that digital marketing will continue to impact your business in 2018 and staying up-to-date with the latest trends and innovations will ensure you are prepared for shifts in consumer habits. Using this information can help to streamline your marketing efforts and ensure your company is working towards a more fulfilling customer journey.