Ethical business practices A Cadbury Schweppes case study
Page 4: Conclusion
Cadbury Schweppes aims to lead the way with its ethical approach in business. Its core underlying values influence all its decisions throughout the value chain. Its stance on issues is clearly communicated both internally and externally to ensure its position is fully understood and to invite its stakeholders to share in it.
This approach has contributed to the success of the business and has enabled it to become the world's leading confectionery company and third largest soft drinks company.