Developing and implementing a strategic approach to ethics

Ethics and business aims Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million customers and shareholders. It also believes it has a responsibility to society. The company aims to continue to grow. Economies of scale improve efficiencies, enhancing the company’s performance. This increases returns to shareholders and makes money available to improve services to customers. In order to grow, Vodafone must attract new customers and retain those it currently has. Serving customers well…