Launching high-end technology products
A Samsung case study

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Page 6: Conclusion

Samsung 5 Image 2By utilising its global qualities and substantial market knowledge, Samsung has developed three distinct marketing strategies to launch three equally high-tech, but different, products.Through successful, diverse approaches to individual markets it has maintained its corporate philosophy - to devote its human resources and technology to the development of a global society through ever better products and services.

Samsung | Launching high-end technology products