TikTok has taken the world by storm. This social media app is tailored towards entertainment and sharing. Still, it can also be handy for marketing purposes if you understand the way it works and how to utilize it. In this blog post, we will look at 5 TikTok tips for beginners, which will get you started on marketing your brand through this platform in no time! TikTok is a great way to meet new people and make worldwide connections, but it can be difficult for beginners to navigate through. You might be wondering how to get more audience on TikTok, and one of the most effective methods is by using growth services like UseViral, which gives you the possibility to buy TikTok followers for your account. This means that you will get an audience who will be delighted to engage with your content and grow with your business. Those who are new to TikTok might not be aware of everything that can be done on this social network to gain followers. If you want to know some additional ways of how to get more followers, here are a few tips that will help you get started on TikTok
Make sure you know the trends
First tip – jump onto the train of popular trends as fast as possible. There are many trends on TikTok. Some of them are connected to current events, while others jump out of nowhere. You should keep an eye on what is becoming popular and make the most out of it. Make use of viral sounds, challenges, memes, and hashtags if you want TikTok followers. Utilizing the most popular trends can make your brand go a long way in expanding your audience. One of the current trends is “Tell me without actually *telling* me,” where users show their occupation or distinctive characteristics without narrating. Another trending videos are “What I mean when I say I live in,” in which users show attractive places of the country or city where they live, using the catchy song “Somebody to Love” by Jefferson Airplane. The catchier the trend is, the easier its content goes viral.
Have a niche
TikTok is more than just cute animal videos and dance moves. Everyone has a niche: beauty niche (makeup videos, hairdressing styles, etc.), travel and tourism niche, arts, fitness, and many more. You should have your own too and stick to it. Your audience will recognize you by your niche, which is why you should consistently share your niche content. Additionally, try to choose a more specific one to be even more distinctive among your competitors. To successfully select a niche, you should spend some time scrolling and searching TikTok. Do some research on your competition and try to find a gap in the market, which you can use to place yourself in a good position.
Engage with users
Don’t forget that TikTok is still primarily a social network, which means you should interact with your audience. Your TikTok profile shouldn’t only hold monologues. Two-way communication is an excellent way to approach your audience and connect with them on a higher level. The more connected they are with your brand, the more loyal they will be to it. To create a good connection with your audience, you should respond to their comments, answer their questions, and start conversations with them. You should also follow trendy accounts in your niche and like and comment on their posts. That way, your audience will notice you in a non-promotional way, with the accent on the word “notice,” and this is what you want.
Use more than one social media platform
If you already have your business profile on other social networks, you can use it to your advantage. But, if you don’t have an account on other social networks, you can create one and do cross-promotion. One of the recommended platforms to achieve effective cross-promotion is Instagram since it has similar demographics to TikTok, and they share related content. Another recommendation is Facebook because it has the largest number of active users and represents a reliable platform to direct traffic to the other social networks. Utilizing cross-promotion, you can unite the followers from different social networks into a large fan base for your brand.
Influencers are, without a doubt, beneficial for the brands that want to create a sizable audience. Currently, there are around 3.1 million influencers on TikTok. They have immense fan communities which can range from thousands to millions of followers who enthusiastically follow their activities and carefully listen to their opinions. Partnering up with good influencers can significantly increase your follower base and enormously increase their interest in your products. You should choose influencers based on your niche. That’s because they possess the knowledge about products or services in your niche and can effectively present them to their audience. Thanks to their credibility, your brand will gain a considerable reach that it normally wouldn’t. Remember that influencers have their prices, so you should also choose one that fits your company’s budget.
TikTok is still a new marketing concept, which is why brands are still testing the most optimal ways to promote themselves on this social network. The earlier you figure that out, the more benefits you will see in a long way. We hope that we helped you get started with these tips; now, it’s up to you to develop your brand based on them. Good luck!