An influencer is someone who has the power to influence the purchasing decision of a person. There can be several ways in which a person can influence others. For example, someone who has the knowledge, authority, or an expert that people believe can help them make the right buying decision. On the other hand, some people have a strong following, and their followers feel more connected with them. These are the type of people who can recommend service or product to their followers.
Do you know that the biggest influencers in the world do not like the title? Furthermore, many believe that an influencer is someone who gives. You can say that these are the people who are active on blogs and social media.
Types of Influencers
There are different types of influencers in the world. But you can categorize them according to their number of followers, types of content, and the level of influence. Another way in which you can categorize them is by the niche they are in. It also means that an influencer who may seem a little can have more influence in another way. For example, mega-influencers are celebrities, but they have less power because they lack the expertise in a specific niche. On the other hand, nano and micro-influencers may have a significant impact because they have knowledge in a particular niche. According to their number of followers, these influencers are classified as follows:
These are the followers who have the most significant following on their social networks. It is also true that there is not any kind of boundary rule for different types of followers. However, someone will be a mega-influencer if he or she has more than 1 million followers on any one of their social networks.
Furthermore, most of the mega-influencers are celebrities who gain popularity offline. These celebs include sportspeople, movie stars, reality TV stars, and musicians. Also, many of them increase their following through online activities. Any brand can approach these influencers but keep in mind that they can cost you a lot. Typically, they can cost you around $1 million per post. Furthermore, they choose their partners very carefully. They usually have agents working with them to make any kind of marketing deal.
Macro-influencers also have a large following but not as much as the mega-influencers. Furthermore, they are easily accessible by marketers. When we talk about macro, you can expect around 40K to 1 million followers on the social network. Also, there are two types of people that fall into this category.
The first type includes B-grad celebrities, who have not yet achieved anything offline but have a strong following online. Furthermore, they consider as online experts, who can make the strong following. On the other hand, the second type is more useful for brands and companies to engage in influencer marketing.
These types of influencers have the ability to raise awareness among their followers due to their high profile. The number of macro-influencers is greater than mega-influencers. Hence it is easy for the brands to work with them. They are also expert in communication and can work better than micro-influencers. But you need to be careful as there are chances of fraud because there are some who have become macro-influencers by purchasing followers.
When it comes to the micro category of influencers, these are ordinary people who are known on social media for their knowledge in a specific niche. Due to this knowledge, they can gain social media followers in that niche. You also need to keep in mind that it does not depend on the followers but the relationship and interaction of an influencer with his or her followers.
However, there are different views about micro-influencers. These are the people who have followers between 1,000 and 40,000 on a single social media network. There is also a chance that the influencer does not know about your company until you reach him or her. In that case, it is your responsibility to explain the worth of your business. Furthermore, they have tried hard to make such following, so they will not want to harm their connection with the followers to promote a useless product or service.
This behaviour also indicates that they choose very carefully which company they want to work with. You can find some that will be happy to promote your brand for free. But others will charge you for the promotion. However, none of them will want to work with an inappropriate brand.
Influencer marketing is changing day by day. Micro-influencers become more famous because they can help you target an audience within a niche. Many of them have already become celebs in their niche. You can say that these are the influencers of the future because the internet has fragmented the media into small niche topics.
A very new type of influencer who has gain recognition in recent years is nano-influencer. These are the kind of people who have a minimal number of followers. However, these are the experts, or you can say specialist in a specific niche. They are a big fish in a small pond and only have less than 1,000 followers. But they have a great relationship with the followers, and they take a keen interest in an influencer opinion.
Many brands consider them useless, but they should know that they are essential because they are the experts in a niche. However, many of these influencers do not have that amount of influence which a firm needs. Moreover, they are cheap and have massive influence over their audience. If you want to work with them, then you need hundreds of them to reach a broad audience.
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So, the only way to have a budget-friendly marketing plan for your product or service is influencer marketing. Influencer marketing is, no doubt, a profitable marketing strategy for your business. We can help you in that regard and will help you deliver the right message to your targeted audience in an effective way. We will also help you with stunning concepts that will help increase ROI. Furthermore, we will manage all of your and valuable insights. We can proudly say that we are the company that can help raise awareness, increase your sales, deliver millions of targeted video views, increase your sales, build app downloads, and improve customer conversion rates.
Moreover, we focus on making the influencer marketing scalable and straightforward for every business in the world. For this, we have great innovators to guaranty the results across the globe. We first understand your business and target audience, and then we connect you with the right influencers in your niche. We work with all major social media platforms such as Facebook, Pinterest, Instagram, Twitter, TikTok, YouTube, LinkedIn, Snapchat, etc.