Driving change through values and culture


The external environment is continually changing, which means that to remain competitive and continue to satisfy both the needs of the market and its customers, a business needs the ability to respond quickly to these changes. Enterprise Rent-A-Car is one such company that has successfully continued changing to meet market demands, always with the customer at the heart of its operations. In 1957, Jack Taylor founded Enterprise. His visionary idea was that customers would see the benefits of leasing cars rather than buying them. He started the business with just seven cars and two employees, with the belief that by always taking good care of his customers, he could build a successful business. From its earliest days, Jack Taylor knew that the success of his company depended on one thing: its reputation.  “We’re a brand that’s recognised as a worldwide leader in the car rental industry. We value our employees and customers as much as a member of the family. Today, Enterprise continues to drive success through a simple, yet powerful set of beliefs to become a leader in mobility, as well as in sustainability and innovation.” Today, Enterprise Holdings — which owns and operates Enterprise Rent-A-Car — is the…

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