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Nivea Case Studies

Segmentation

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...

Developing a marketing plan

The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...

The use of the marketing mix in product launch

NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...

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