Case studies in Business Case Studies
Edition 7 On-line shopping
This growth case study looks at why Dixons turned to the Internet, and why for them it is proving a success.
Edition 6 Going for growth
This growth case study looks at the Group’s approach to growth, first in the context of the UK domestic market and then in relation to its recent moves into Ireland and continental Europe.
Edition 5 Revolution in retailing
This branding case study focuses on how Dixons Group has built its existing brands and created new brands to strengthen its market position.
Edition 4 Organisational change
This business expansion case study focuses upon how the Dixons Group developed a business strategy which enabled it to achieve its corporate aim ‘to be number one in the electrical and electronic market-place’.