Case studies in Business Case Studies
Edition 7 On-line shopping
This growth case study looks at why Dixons turned to the Internet, and why for them it is proving a success.
Edition 6 Going for growth
This growth case study looks at the Groupâ€™s approach to growth, first in the context of the UK domestic market and then in relation to its recent moves into Ireland and continental Europe.
Edition 5 Revolution in retailing
This branding case study focuses on how Dixons Group has built its existing brands and created new brands to strengthen its market position.
Edition 4 Organisational change
This business expansion case study focuses upon how the Dixons Group developed a business strategy which enabled it to achieve its corporate aim â€˜to be number one in the electrical and electronic market-placeâ€™.