On-line shopping

Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for trade. This case study looks at why Dixons turned to the Internet, and why for them it is proving a success. The Dixons Group is the largest specialist consumer electricals retailer in Europe. The Group operates in eleven Western European countries. Its UK retail operations include Dixons, Currys, PC World and The Link. In 1997, Dixons created the first fully transactional…