As any company can attest, times change, and they change quickly. What could have worked just a few months ago can start holding you back if customers have abandoned that trend entirely. It is up to the company itself to pick apart trends and to deduce what will last and what won’t so that they can apply their money towards investment areas that will pay off in the long run. This isn’t always easy to do, which is why it is best to avoid specific trends and to invest instead in overarching changes like these top five below:
Workers wellbeing is important, and it is not just a fad that will go away if you wait it out. The quality of the working environment has consistently improved to help support the health and wellbeing of employees, and it will only continue to improve as time goes on.
You need to care about your employees and do all you can to offer them ways to balance their day-to-day lives better if you want them to work hard for you. Some benefits are easy and very budget-friendly, like partnering with employee benefits providers so that you can offer your employees the ability to access a portion of their income that has already been earned.
Voice Search Optimisation
One trend that is going to be truly big in 2019 is voice searches. Just think about the recent boom in personal assistants like Amazon’s Alexa or Google’s Personal Assistant? People are becoming increasingly used to searching for things they want with their voice, so for SEO purposes, you can make a huge splash by improving your site for voice search.
Digital marketing trends in 2019 revolve around the personal touch. People nowadays generally don’t trust ads. They instead want to see new companies first through channels they trust. Small, more engaged influencers are a great place to look. They will have worked to create a niche audience that has real people behind the likes, and therefore will be able to review and introduce your product to new customers.
Waste comes in many different forms, and eliminating it can help you both in marketing and in reducing costs. For example, if you reduce the amount of waste in energy your company produces, or perhaps you find ways to package your products to everything can be recycled – these will pay off in one way or another. Find ways to reuse your own waste, or to make better use of your raw materials, and you can tick all the boxes for the conscious consumer and to make your company more cost-effective.
The world is ever-changing, but thankfully your core demographic won’t. Sure, the tools they use, language they use, and even what they expect of you will change, but what they care about and why they will use your company won’t. Improve your company and processes with these top five tips, and you will be able to operate more efficiently and successfully in the future.