This promotion case study helps students understand how the scales and marketing functions work together.

As a result of carefully reading the Case Study, students should be able to: define the term budget and explain the purpose of budgeting, outline the importance of identifying major variances and taking remedial actions, list the advantages and disadvantages of budgeting.

This branding case study illustrates how Kraft Foods' management accountants act as financial planning analysts to support the process of brand development. It highlights how Kraft's forward planning and supporting processes of investment/forecast analysis supports its core brands in a fast-changing market place.

This supply chain case study looks at how a major food company has built a Customer ServiceExcellence Programme to ensure that its products are in the right place, at the right time, in the right quantity, in excellent condition and at the lowest possible supply chain cost.