- Edition 11 The vital role of Sales at Kraft Foods UKThis promotion case study helps students understand how the scales and marketing functions work together.
- Edition 9 Budgeting and strategyAs a result of carefully reading the Case Study, students should be able to: define the term budget and explain the purpose of budgeting, outline the importance of identifying major variances and taking remedial actions, list the advantages and disadvantages of budgeting.
- Edition 8 Using planning analysts at the centre of brand developmentThis branding case study illustrates how Kraft Foods’ management accountants act as financial planning analysts to support the process of brand development. It highlights how Kraft’s forward planning and supporting processes of investment/forecast analysis supports its core brands in a fast-changing market place.
- Edition 6 Delivering Service Exellence In The Supply ChainThis supply chain case study looks at how a major food company has built a Customer ServiceExcellence Programme to ensure that its products are in the right place, at the right time, in the right quantity, in excellent condition and at the lowest possible supply chain cost.
- Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
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- External EnvironmentUnderstand the influences of the external environment in the business studies curriculum, see real life examples within our case studies with downloads
- FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
- MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
- OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
- PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
- StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
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- Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
- ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
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