- Edition 14 Developing a marketing planThe study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives.
- Edition 13 The use of the marketing mix in product launchThis marketing mix case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.
- Edition 11 SegmentationThis segmentation case study helps students understand how companies segment the market to meet consumers’ needs.
Companies