Case studies in Business Case Studies
Edition 14 Developing a marketing plan
The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives.
Edition 13 The use of the marketing mix in product launch
This marketing mix case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.
Edition 11 Segmentation
This segmentation case study helps students understand how companies segment the market to meet consumers' needs.