product life cycle
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An enterprising approach to a marketing re-launch (PDF)
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Balancing the product portfolio to satisfy customer demand (PDF)
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Extending the product life cycle (MP3)
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Extending the product life cycle (PDF)
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Injecting new life into the product life cycle (PDF)
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Kit Kat: Revitalising a Brand Leader (PDF)
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Linking promotional activity to the product life cycle (PDF)
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Long term maintenance of a classic brand name (PDF)
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Maintaining The Competitiveness Of A Global Brand (PDF)
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Market leadership in the 3G market (MP3)
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Market leadership in the 3G market (PDF)
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Re-shaping a well-known brand (PDF)
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