Social listening refers to you as a brand analysing what your followers and target audiences conversations are talking about your brand and the industry you are in as a whole. A good social media agency give brands an opportunity to monitor, analyse and share their points on social media.
This trend is becoming a growing need for all companies, as to be aware of what those customers are saying about their brands, without even a certain brand being tagged or mentioned in the Internet. Therefore, why is so important social media listening? In this article, I will share some insights regarding those tools that you can use to make the most of social listening for your brand.
- Why social listening is important nowadays
Nowadays, customers are defining conversation about a brand or even an entire industry. Many brands are learning how to offer the right customer service from their social media channels. By using social media listening pro-actively, your brand will be able to spot bad conversations and alleviate them before it impact on the reputation of your brand. Making a good use of social media management tools will help you build on the right brand reputation strategy. Moreover, social listening is a key part of audience research, but do not forget to keep an eye on your SEO strategy too!
- Tools that can help with social listening
As an example of a tool that helps you out with social media listening, we find various tools.
This tool helps you to improve your content strategies and build impactful brand relationships, while make your future campaigns beneficial for the target audience’s needs, interest, and preference. If you want to build brand awareness, this is the perfect tool for you. HubSpot allows your company to track the overall health of your brand and engage with customers by picking up the chatter that they say about your firm. It helps with innovations both for your brand and campaigns, in terms of customer retention and conversion of potential new buyers.
- Hootsuite Insights
Hootsuite Insights has the potential to give you data from 1.3 trillion of social media posts in real time. You can also filter your searches for specifics dates or demographics, while saving the right keywords. Moreover, you will be able to gather deeper insights regarding your brand’s reputation on a global scale.
- Sprout Social
One of the most convenient and insightful social media management platforms. It will provide you with meaningful solutions regarding social listening and analytics, customer care and employee advocacy. This tool allows you to:
- Track and measure engagement across social networking sites in the Smart Inbox section.
- Organise and schedule posts and content using the Publishing tool.
- See your fans and followers messages in a single stream.
This affordable social listening and analytics tool will help you reach your social media goals. Thus, you can use this tool to monitor mentions of your brand, as well as spotting copies of your content. Awario is a third party provider that crawls over 13 billion sites every day, what makes faster to learn about new mentions and conversations on the media. It will allow you to join those conversations in real time, creating brand awareness and reaching new audiences.
This social media management tool offers you the opportunity of both scheduling your content plus monitoring your social media channels. It will help you out to discover mentions of those accounts you are connected to, as well as comments in your posts. You can also search for those keywords that you want, while the tool identifies influencers within your target audience. Some pros of Agorapulse are:
- The option to tag important mentions.
- The ability to assign conversations to team members.
- It lets you identify influencers and brand ambassadors, putting them altogether in lists.
In a nutshell, it is vital for your overall marketing strategy to monitor and keep a clear track of what audiences are saying about your brand. Social listening gives your business the opportunity to get along with your potential customers, at the same time that it helps you build on brand awareness.