The internet has always been on a rise ever since its inception back in the early '90s. Every day more people have been visiting the global network and every day the internet has grown more diverse in its abilities and the features that it has offered. Prior to the pandemic of 2019 the internet and digital technologies, in general, were already seeing a rapid increase in adoption as technology is getting cheaper and through modern infrastructure, the internet has now more reach than ever. Things during and after the pandemic have exploded when it comes to the internet, it has over 4 billion daily users and billions of dollars worth of transactions take place every day. It is a place that is not only growing extremely crowded but also very competitive. If you are reading this post, chances are, you came across it for a few reasons that we will discuss below. Your website is an invaluable asset regardless of whether you are a company, a service provider, or an online entrepreneur. These are the most powerful tools and techniques you will need to incorporate into your own site in order to make it a prominent landmark in the digital sea.
1. Make It Easy To Find
A decade or slightly more ago, a Google search query for trending topics came back with ten results on the first page, and a total of 25 pages of search results. If you have searched for even very niche topics recently, you will easily find over a hundred pages of results. This shows how much volume there is on the internet, and if you want to be found, you need to be ranked. If you can’t find yourself on the first page or even the first ten pages, don’t be surprised, you need SEO and without it, there is little chance that search engines will want to rank you in the first few pages. While design and functionality are important for your website, you can't get the visibility you need without a solid SEO strategy.
2. Make It Free
Even if you look at sites that offer paid content or rely on paid subscriptions to keep their service going, you will find that they too offer a lot of free content. Free content helps attract customers to your site in the first place and helps get them interested in what you are offering. Moreover, the web developers at Nettonic.co.uk suggest that through free giveaways like e-books or limited time trials of your service you can get customer emails which are going to be valuable assets when it comes time to run an email marketing campaign. Moreover, you can have free events from time to time which could include free materials or free entry for a limited number of people and other such free services which will help attract people. Not only this, but it will also develop a level of trust with your audience, and it's a kind of CSR (Corporate Social Responsibility) for the digital world.
3. Make It Informative
When we hire the services of a professional or even buy products from a merchant, we prefer to work with a specialist, someone who is known for what they do. Even though this usually means spending more money, it gives us the mental satisfaction that we will get better quality. One of the best ways to establish yourself as an expert is through a blog on your website, this will be a fantastic free resource and will also showcase your expertise on a topic or in an industry. Moreover, the blog is a great way to improve the SEO of your website and the overall web presence that your site has.
4. Make It Fresh
If your website is one that lists services and prices, and it won't change much over time, you can still keep it updated through the blog. While your services remain the same, you will be offering new visitors fresh content which will keep your website entertaining and attractive for potential clients. Moreover, if changes do occur, these need to be reflected on your website. It has a negative impact when a client sees something on your site, and it is either unavailable or selling for a different price when they want to purchase.
While website development is not a very complex process, it is a lengthy and time-consuming one. Things such as search engine ranking and blog content creation can take time and are not things that will show you results overnight. If you are looking to develop your website into something that will benefit you, look at it as an investment that requires consistent effort for it to grow into a fruitful endeavor in the future.