There was once upon a time when print advertising and marketing ruled the world. Everything was printed, from small formats of flyers and brochures to large print formats from billboards, to posters and banners.
Very few companies offered large-format prints, as it was also a costly business. Companies that offered this type of printing charged premium prices. In recent years, fortunately, thanks to the advancements of technology in digital printing, large-format digital printing has become more affordable, with the quality increasing tremendously.
For designers, marketers, and business owners looking to print banners, buntings, and huge signs, this is excellent news and another way to get your business out to the masses.
What’s large-format printing?
There's a huge difference between making large prints and making large-format prints. Most conventional printing presses are limited by the size of the machines they use, which dictate the size of prints that can be produced. Modern press machines that are useful in printing in large formats usually have more robust, versatile, and advanced features compared to traditional presses.
They dramatically make it cheaper to print and quicker to run. These modern and advanced presses also produce prints that have colors that are vibrant, richer, and with a superb image reproduction. Another big advantage of advanced presses is they can also print out larger-format print jobs such as long vinyl banners as long as 5 meters at a faster rate, and the best part is, at a much lower cost.
What can you print with large-format printing?
Depending on the scale of the printing company, you can have a large variety of product ranges to choose from. Usually, the larger the printing company, the more products they would be able to supply. Based on your goals for your business, the printing company you choose will need to supply the necessary printing needs to meet your goals.
Some of the most common large print formats provided by more advanced companies are:
- Roll-up banner stands
Among the most popular choices when it comes to print materials are roll-up banner stands. They are extremely popular, easy to store, easy to assemble, and can be displayed both indoors and outdoors, at retail premises, and in offices. Roll-up banner stands are portable, which makes them an ideal implementation in event venues and exhibitions.
- PVC vinyl banners
PVC vinyl banners are excellent options when it comes to outdoor advertising. It's not only water-resistant, but also hard weather wearing. PVC vinyl banners are usually up to 5 meters long, and it also comes with convenient eyelets to allow for easy hanging. PVC vinyl banners are a favorite for carnivals, fairs, booths, product showcases, and any kind of event where you'd need to grab the attention of people at eye level and beyond.
Posters can be printed out in either indoor or outdoor options. Most printing services can print posters from A4, A3, A2, A1, and A0. Ideally, posters can be printed out fairly quickly, usually between 24 to 48 hours, for a large quantity. Posters are also very cost-effective, and are one of the most common materials used by companies with not much budget for advertising and marketing.
- Self-adhesive vinyl
Self-adhesive vinyl is a durable and long-lasting way of making a significant impact. There are many ways to create eye-catching graphics using vinyl adhesive, and they can be done in various sizes. Usually, companies use this method to create big letterings and numbers to be pasted on windows, hoardings, and walls.
- See-through window graphics
These types of printed material use a series of dots with black coating inside. This enables people on the inside to see the outside. On the other hand, people from the outside can only see the visual designs and not what's happening inside the room or store. These kinds of graphics allow for privacy, but still enable you to market your brand.
Tips for Large-Format Printing
How do you make large format prints work for you? Or, what kind of projects would work well with this format? Do you even need to invest in large-format printing? From banners to custom wallpapers and gigantic banners, these are some of the kinds of large-format printing.
Usually, large-format printing is for any medium that's between two to fifteen feet in size. What do you need to keep in mind when planning your large-format printing? Here are a few tips to remember:
One of the main things you need to remember when creating banners and signs is customization. Banners and signs are extremely popular under the large-format banner, and plenty of companies use it. Because of this, the need to customize your content is greater. This is important because consumers want personalization, and you want to personalize to target your specific audience, attract their attention, and stand out from the crowd. Artwork and content are crucial for any type of display ads, so the same thing applies for large-format printing. The need to create more personalized large-format printing also means printers are becoming more versatile.
One of the most popular forms of large-format printing is printed window perforated films. This type is used more frequently and as creatively as possible to advertise, and also to inform target audiences. Floor graphics, which are materials printed with an adhesive side, is also another format that's increasingly being used. Whatever material you choose for your large-print format has to work well with the setting, the environment, the content, as well as the audience you're targeting. Remember that large print formats work for large spaces to attract a high volume of audience.
While the ink used is decided by the printer who would have a better idea of what materials and what ink goes well, this is just for you to know what works well. In the large-format printing industry, ultraviolet ink is becoming the norm. Before this, eco-solvent inks were commonly used, but it was messy and required more time for the ink to cure. Plus, it took longer for the printed final product to be safely handled without any smudging. With UV ink, it saves printers' time, as well as money. A printer that can use UV ink just requires a UV light to pass over the printed section, and the ink instantly dries.
The Impact of Large-Format Printing
One of the reasons why large format printing is used often is because it's eye-catching. Large-format printing has definitely revolutionized the way companies and businesses use digital print and industry signage. Today, we can create almost any eye-catching signage and promo materials to liven up the brand and event experience. You can use vibrant banners to full-color graphics, sporting event billboards, commercial shop units, windows, and yes, floor graphics.
You need to make sure that your large-format printing is done by a printer that provides high-quality service because when an image is large, you need it to be of high quality, too, as it exudes professionalism.
Other key features of large-format printing include:
Speed- Printing companies can now produce large-format printers in large quantities of work in a speedy amount of time. This means you can get plenty of printed material in a short amount of time.
High quality- You need to pick the right printing company to get high-quality printing done because good companies are capable of not only printing large quantities in large formats, but also achieve a fantastic quality of printing. You can see this through the high-resolution images that the printing produces. What you'll get at the end of the day is durable and light-fast images that are free from fading and scratching.
Borderless printing- Borders on printed material seem very professional, or it looks like a job unfinished. One of the impacts that larger printing companies have made is printing without borders, giving the entire finished product a professional and effective look.
Color matching- Another amazing thing about the evolution of large-format printing is that there's a large amount of intelligent quality control, something that traditional and office printers can't do since it relies on CMYK colors. Large-format printing allows for a more superior color matching engine, which means you can print colors the same way it appears on design software.
High impact- Large-format printing usually attracts more attention from customers and onlookers, especially in crowded advertising spaces. It also reinforces brand awareness, recall, and recognition.
Investing in a large print format requires some thoughts about how big you want your ads, the colors, as well the budget you're willing to spend. While the large print format industry has come a long way, it's still a form of advertisement investment you need to consider in your marketing budget. Finally, once you've answered all of these questions, finding the right printing supplier is essential to materialize your vision.