Enterprise Rent-A-Car is an international car rental company with a multi-billion pound turnover. Enterprise is an extended 'family' of more than 66,000 employees. It is the largest rental car company in North America but has the approach and feel of a small business. The business is synonymous with exceptional customer service.
BusinessWeek Magazine ranks Enterprise as one of the Best Places to Launch a Career because it focuses on building skills, confidence, and the careers of its people. In as little as two years you could be running your own section of the business. Learning about everything from sales and marketing to customer service and finance, you could soon be in a management position, making crucial business decisions and reaping the rewards. 325 rental branches are based throughout the UK.
Edition 18 Communication strategies to engage a variety of stakeholders
This communications case study will demonstrate how Enterprise Rent-A-Car uses a variety of communication strategies to create brand awareness amongst key stakeholders and ensure operational excellence.
Edition 17 Marketing and product strategies for growth
This marketing strategies case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The marketing strategies case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.