Case studies are powerful marketing tools that can positively impact your business’s sales and attract new customers. Case study articles feature real customers who tell about how a certain product or service solved a real problem. These credible real-life stories prove that a service or a product can provide specific benefits.
Case Studies are very effective, especially for B2B small businesses because they
- boost visibility and awareness
- inform and educate the audience
- create authority in your space
- generate high-quality leads
But they can bring these benefits only if you avoid common pitfalls that can decrease their value and prevent them from being published.
4 Common Mistakes When Writing a Case Study
A case study is one of the important marketing documents so it’s critical to stay aware of the following common mistakes and avoid them at all cost.
- Choosing the wrong application
You can have many successful applications of your products or service but that doesn’t mean they are all good for case studies. Some of them are just typical applications and you should look for some outstanding application that provides impressive results, has a great impact on a user’s business or solves urgent issues in your industry.
- Not pre-qualifying leads
It’s a very important issue. So make sure to prequalify a lead before you start working on a case study. Besides, you should make sure that the customer will allow you to publish a case study and mention his name in your article. Many media outlets will not agree to publish your article if they won’t be able to identify the customer.
- Not developing a storyline fully
It’s not easy to find case study-worthy applications so should tell a good story about them and provide enough details. In this way, your readers will see all benefits of your services or products. Besides, you will make a good impression on editors and convince them to publish your case study.
- Being indifferent to a customer’s concerns
Every company has information which it doesn’t want to reveal to the public. You should learn about these concerns when you start writing a case study. Let your customer see the article before you publish it so they will be able to edit it and eliminate information that they want to hide.
Don’t know how to avoid these pitfalls and are ready to hire a professional and ask him ‘write my paper for me’? Use the following effective tactics and practices of expert case study writers.
Easy Tips on Writing a Case Study
- Choose a length of an article that works best for you. It may be as short as 500 words or it may be a long read.
- Tell your story using a classical storytelling structure: conflict, protagonist, resolution.
- Think of your case study as a story told from the perspective of your happy customer.
- Make your article skimmable with a catchy heading, subheadings that tell your main points, highlighted quote that underlines the key benefit, and a sidebar summary.
- You may follow a traditional format or take advantage of your creativity and use alternatives: Q&A, First or Second Person, and Feature-Story Format.
- Offer customer contact information to add credibility.
- Make sure your case study is available for download.