The key to growing your business is marketing, in other words, finding a way to break through the clutter and connect with your audience. But when you’re a small business, you might not have the same budget as some of your larger competitors. So how, exactly, do you do that? There are many low-budget marketing options like the Borgata promotion available that you can implement and use in your business. What’s even better is that a lot of these marketing strategies can be implemented for free. Here is a list of five small business marketing ideas and tips to give you a competitive edge.
Publish Engaging Blog Content
One of the best cheap marketing ideas for your business is creating a blog and publishing relevant and engaging content. Blogging is cost-effective because you can essentially publish and promote your content for free. All it costs is your time. You will just need to find one or more people on your team who can write, edit, and publish the content. The more quality content you publish, the more opportunities you have to appear on the search engine results page. By writing about valuable topics that are important to your audience, you can work to build trust and credibility with your leads and customers.
Concentrate On Email Marketing Campaigns
With the rise of social media marketing and the buzz created around it, most business owners have forgotten about email marketing, and this is where they go wrong. This type of digital marketing is rather old school, but as far as affordability and convenience are concerned, it will never run out of fashion. When developing an email marketing strategy, make sure you focus on creating winning content. When you do it correctly, this tactic will help you generate leads, as well as build lasting relationships with your prospects at little or no cost!
A Customer Referral/Rewards Program
Business owners all want to reap the benefits of customer referrals. The power of a positive review can do wonders for a small business; however, the savvy owner knows to take a proactive stance on making this happen versus sitting back and hoping it happens organically. Find ways to incentive your customers to share positive reviews of your business, both online as well as by directing friends, family, and neighbours to your business.
Cross Promoting On Social Media
Social media platforms are the perfect free marketing tool to promote your small business because you can get more bang for your theoretical buck. If you’re not already on any social media platform as part of your marketing plan, you need to be. Cross promoting your posts on social media is an effective way to get your content seen by a large number of people. Make sure that customers can find you on all social media channels.
Setup Joint Ventures with Other Companies In Your Business Niche
Joining hands with another business in your industry will give you more exposure and allow you to get more visibility to potential customers in your niche. Consider taking part in a joint event with another company similar to yours.