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HomeMarketingPromotionBuilding the future of English football

Building the future of English football

The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a product and its own performance is often judged by the performance of a football team that is only brought together periodically. Yet its impact upon the life of the country is unparalleled, reaching daily into the lives of half the population, whether they be players, supporters, administrators, officials, spectators, male or female, professional or amateur. The Football Association is responsible for…

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