Business Studies Theory by Topic

- Marketing

Below is a list of business studies theory articles relating to the Marketing section of Business Case Studies. Choose your sub topic from the list of arrowed links below the Marketing heading to find all theoretical explanations.

Marketing revision theory

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Competitive advantage

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Customer focus

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

International marketing

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Market research

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Market share

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Marketing mix

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Marketing planning

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Marketing strategies

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Place

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Price

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Product

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Product launch

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Product life cycle

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Product portfolio

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Promotion

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Segmentation

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Swot

Business competitors

This page aims to help you understand the theory of business competitors at GCSE and A-Level.

How businesses are affected by competition

This page aims to help you understand the theory of how businesses are affected by competition at GCSE and A-Level.

Competition

This page aims to help you understand the theory of competition at GCSE and A-Level.

Needs and wants

This page aims to help you understand the theory of needs and wants at GCSE and A-Level.

Customers and their expectations

This page aims to help you understand the theory of customers and their expectations at GCSE and A-Level.

Why customers are important

This page aims to help you understand the theory of why customers are important at GCSE and A-Level.

Establishing customer needs

This page aims to help you understand the theory of establishing customer needs at GCSE and A-Level.

Customers needs

This page aims to help you understand the theory of customers needs at GCSE and A-Level.

Measuring customer satisfaction

This page aims to help you understand the theory of measuring customer satisfaction at GCSE and A-Level.

Types of customer

This page aims to help you understand the theory of types of customer at GCSE and A-Level.

International marketing

This page aims to help you understand the theory of international marketing at GCSE and A-Level.

Overseas marketing

This page aims to help you understand the theory of overseas marketing at GCSE and A-Level.

Forecasting and business trends

This page aims to help you understand the theory of forecasting and business trends at GCSE and A-Level.

Market research

This page aims to help you understand the theory of market research at GCSE and A-Level.

Methods of analysing marketing opportunities

This page aims to help you understand the theory of methods of analysing marketing opportunities at GCSE and A-Level.

Market research and development

This page aims to help you understand the theory of market research and development at GCSE and A-Level.

Information gathering and interpretation

This page aims to help you understand the theory of information gathering and interpretation at GCSE and A-Level.

Market Share

This page aims to help you understand the theory of market share at GCSE and A-Level.

The marketing mix

This page aims to help you understand the theory of the marketing mix at GCSE and A-Level.

Marketing mix (Price, Place, Promotion, Product)

This page aims to help you understand the theory of marketing mix (price, place, promotion, product) at GCSE and A-Level.

The extended marketing mix (7Ps)

This page aims to help you understand the theory of the extended marketing mix (7ps) at GCSE and A-Level.

Creating strategies that meet customer needs (the marketing mix)

This page aims to help you understand the theory of creating strategies that meet customer needs (the marketing mix) at GCSE and A-Level.

Market analysis and market planning

This page aims to help you understand the theory of market analysis and market planning at GCSE and A-Level.

Aims of marketing department

This page aims to help you understand the theory of aims of marketing department at GCSE and A-Level.

Marketing and the business environment

This page aims to help you understand the theory of marketing and the business environment at GCSE and A-Level.

Marketing techniques

This page aims to help you understand the theory of marketing techniques at GCSE and A-Level.

Nature and role of marketing

This page aims to help you understand the theory of nature and role of marketing at GCSE and A-Level.

The market, its definition and structure

This page aims to help you understand the theory of the market, its definition and structure at GCSE and A-Level.

Marketing and sales

This page aims to help you understand the theory of marketing and sales at GCSE and A-Level.

Marketing model

This page aims to help you understand the theory of marketing model at GCSE and A-Level.

The principles of marketing

This page aims to help you understand the theory of the principles of marketing at GCSE and A-Level.

Demand and supply for goods and services

This page aims to help you understand the theory of demand and supply for goods and services at GCSE and A-Level.

Market planning

This page aims to help you understand the theory of market planning at GCSE and A-Level.

Marketing strategy

This page aims to help you understand the theory of marketing strategy at GCSE and A-Level.

The impact of e-commerce on business activity

This page aims to help you understand the theory of the impact of e-commerce on business activity at GCSE and A-Level.

Demand and supply

This page aims to help you understand the theory of demand and supply at GCSE and A-Level.

Elasticity of demand

This page aims to help you understand the theory of elasticity of demand at GCSE and A-Level.

Product

This page aims to help you understand the theory of product at GCSE and A-Level.

Product Launch

This page aims to help you understand the theory of product launch at GCSE and A-Level.

Product life cycle

This page aims to help you understand the theory of product life cycle at GCSE and A-Level.

Product Portfolio

This page aims to help you understand the theory of product portfolio at GCSE and A-Level.

Promotion

This page aims to help you understand the theory of promotion at GCSE and A-Level.

Segmentation

This page aims to help you understand the theory of segmentation at GCSE and A-Level.

Opportunities and constraints in the business environment

This page aims to help you understand the theory of opportunities and constraints in the business environment at GCSE and A-Level.

Learn about marketing from the experts

Business Case Studies work with some of the world's largest and most successful companies to bring you real life marketing case studies to help you with your studies.

By working from real world marketing examples, you will get more from your business education than ever before and learn from true experts.

What is ‘marketing theory’?

This part of the curriculum covers both strategic approaches to finance (setting e.g. financial objectives) as well as more detailed tools for investigating and analysing financial data in the business. Key topics include:

  • Sources of finance - for start-ups and growing a business
  • Financial records and how to use them - e.g. balance sheets, profit and loss accounts,
  • Setting and monitoring budgets
  • Interpreting and analysing accounts - e.g. looking at ratio analysis, gearing- to understand the viability of the business
  • Managing revenues and costs - considering the importance of cash flow to the business
  • Investment appraisal tools - break-even, annual rate of return, discounted cash flow, net present value - and how each helps a business to decide if investment is justified and what outcomes it might deliver.