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HomeSales and MarketingDigital MarketingCrowd links as a modern link building strategy

Crowd links as a modern link building strategy

Online promotion through crowd marketing has become popular after search engines had intensified the fight against bulk links and the naturalness and diversity of the link profile. Thus, obtaining links from relevant authoritative resources is imposed to severe requirements that shouldn’t be neglected.

Why Is Crowd Marketing Useful?

When it is run in a professional way like linklifting.com does it, crowd marketing can make your site appear at the top of search results for a head query. This technology allows you to do the following:

  • Place permanent links on a large number of sites, which eliminates the need to regularly buy or rent new links;
  • Include different types of links in the link profile: dofollow, nofollow, redirect, text, unanchored, etc.;
  • Improve link ranking by integrating them naturally, without the risk of falling under the filter;
  • Increase the visibility of a resource in search results;
  • Increase brand awareness and create a positive image;
  • Receive additional traffic and attract the target audience through the recommendation of a product or service to interested users, which will ensure increased conversion.

Pitfalls of Crowd Marketing

Just like any other type of promotion, crowd marketing comes with a couple of pitfalls that you need to be aware of. When developing a crowd marketing strategy for your online project, it is important to take into account the following:

  • The lack of a quick result – on average, the period of significant traffic growth with crowd marketing is from 1 to 3-4 months.
  • The need to either pay for the services of creating and posting a large number of comments or to spend a lot of time doing this work yourself.

If you decide to go ahead with crowd marketing, here are some expert recommendations for you. In order to get the desired effect and not fall under the sanctions of search engines, keep in mind the following:

  • Do not post hundreds of links in one day – you risk being detected by a search engine;
  • Do not use commercial anchors – they do not fit organically into the text of the comment on behalf of a regular user;
  • Avoid spam – create high-quality posts that look natural and really solve the problems of users;
  • Leave messages on relevant sites;
  • Use accounts with a positive history to arouse trust around your brand;
  • If it’s not possible to leave an active link, you can write a non-clickable address of the recommended page or even just mention information that allows you to identify a promoted resource.

On top of the above, site selection also matters. Here are some of the criteria to be guided by when deciding on platforms to include in your strategy:

  • Subject – it should correspond to the focus of the promoted resource;
  • The presence of the target audience – promotion campaigns should be carried out on sites whose audience is interested in your product/service;
  • Traffic – the higher it is, the greater the number of possible click-throughs it can bring;
  • Active discussion/acute topics – the effectiveness of link posting will increase significantly if it is part of an active discussion of any issue.
  • Regionality of the site – it plays an important role if the site is promoted in a certain region. In this case, a small town forum can provide a better conversion than a popular global resource.

All in all, when approached smartly, crowd marketing can help you promote your online resource with less effort. You just need to be patient since Google needs to index the link profile and rank it.

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