About
Portakabin
Portakabin is part of the Shepherd Group. This is family company supplies modular buildings nationwide. The Portakabin brand is the most widely recognised brand in modular construction in the UK and its modular buildings provide high quality working environments for many businesses and organisations, for example, offices, schools, hospitals or hospitality suites.
Portakabin
Case studies in Business Case Studies
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Edition 19 Improving success by developing a Values Based Performance Culture
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Edition 18 Product development, innovation and the product life cycle
The product case study focuses on the processes involved in creating the Yorkon Building System and the role of marketing in launching the new product.
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Edition 17 Adding value through health and safety
This health & safety case study explains in detail how Portakabin implements health and safety policy and highlights the benefits this brings to the business.
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Edition 16 Achieving growth through product development
This product portfolio case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers.
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Edition 15 How the role of marketing drives business forwards
This marketing planning case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.
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Edition 14 Lean production at Portakabin
This lean production case study focuses on how Portakabin uses lean production methods to ensure it produces aquality product that gives value to the customer.
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Edition 13 Promoting the brand
This promotion case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.
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Edition 12 How market research helps Portakabin to remain at the cutting edge
This market research case study helps students understand the importance of market research to successful, customer-led product development.
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Edition 11 The importance of excellent customer service
This customer service case study helps students understand the importance of understanding what customers want to improve customer service.
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Edition 10 The importance of quality in creating competitive advantage
As a result of carefully reading the Case Study, students should be able to: know that quality relates to how well a product does what it is intended to do, explain how the ability to provide quality consistently gives some companies competitive advantage, demonstrate the importance of offering customers high quality service.
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Edition 9 Meeting customer needs for competitive advantage
As a result of carefully reading the Case Study, students should be able to: define the term competitive advantage, understand the importance of differentiation as a competitive strategy, distinguish between private and public sector customers.
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Edition 8 Developing products and services to meet market demand
This marketing strategies case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry.
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Edition 7 Responding to an Emerging Market
This marketing planning case study looks at how the Portakabin operations exhibit the kind of good practice that the Construction Task Force wants to see the whole industry adopt. In particular, it demonstrates how Portakabin is 'ahead of the game' by being customer-led and responsive to the changing business environment.