Portakabin

Portakabin is part of the Shepherd Group. This is family company supplies modular buildings nationwide. The Portakabin brand is the most widely recognised brand in modular construction in the UK and its modular buildings provide high quality working environments for many businesses and organisations, for example, offices, schools, hospitals or hospitality suites.

Portakabin
Case studies in Business Case Studies

•  Improving success by developing a Values Based Performance Culture
  1. Introduction
  2. Portakabin Group Values
  3. Embedding the values
  4. Learning and Development Strategy
  5. Corporate Social Responsibility
  6. Conclusion
•  Product development, innovation and the product life cycleThe product case study focuses on the processes involved in creating the Yorkon Building System and the role of marketing in launching the new product.
  1. Introduction
  2. The importance of marketing
  3. Product design
  4. New product development
  5. The product life cycle
  6. Conclusion
•  Adding value through health and safetyThis health & safety case study explains in detail how Portakabin implements health and safety policy and highlights the benefits this brings to the business.
  1. Introduction
  2. The importance of health and safety at work
  3. Health and safety legislation
  4. Implementing health and safety
  5. Business benefits of health and safety focus
  6. Conclusion
•  Achieving growth through product developmentThis product portfolio case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers.
  1. Introduction
  2. Ansoff’s Matrix
  3. Generating ideas through research
  4. Analysis and development
  5. Testing and launch
  6. Conclusion
•  How the role of marketing drives business forwardsThis marketing planning case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.
  1. Introduction
  2. The purpose of marketing
  3. Market research
  4. The marketing mix: product and price
  5. Promotion and place
  6. Conclusion
•  Lean production at PortakabinThis lean production case study focuses on how Portakabin uses lean production methods to ensure it produces aquality product that gives value to the customer.
  1. Introduction
  2. What is lean production?
  3. Just-in-time production
  4. Reducing waste
  5. Benefits of lean production
  6. Conclusion
•  Promoting the brandThis promotion case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.
  1. Introduction
  2. Market analysis to plan promotion
  3. Above-the-line promotion
  4. Below-the-line promotion
  5. Evaluating promotion
  6. Conclusion
•  How market research helps Portakabin to remain at the cutting edgeThis market research case study helps students understand the importance of market research to successful, customer-led product development.
  1. Introduction
  2. Understanding the Portakabin market
  3. Primary and secondary market research
  4. Secondary research at Portakabin
  5. Product development
  6. Conclusion
•  The importance of excellent customer serviceThis customer service case study helps students understand the importance of understanding what customers want to improve customer service.
  1. Introduction
  2. What is customer service?
  3. Why is customer service so important?
  4. Market research: how to find out if customers are happy
  5. Improving customer service
  6. Conclusion
•  The importance of quality in creating competitive advantageAs a result of carefully reading the Case Study, students should be able to: know that quality relates to how well a product does what it is intended to do, explain how the ability to provide quality consistently gives some companies competitive advantage, demonstrate the importance of offering customers high quality service.
  1. Introduction
  2. Quality products
  3. Quality processes
  4. Quality Service
  5. Conclusion
•  Meeting customer needs for competitive advantageAs a result of carefully reading the Case Study, students should be able to: define the term competitive advantage, understand the importance of differentiation as a competitive strategy, distinguish between private and public sector customers.
  1. Sectors of the economy
  2. Who are Portakabin´s customers?
  3. The sectors, their needs and expectations
  4. Communication with customers
  5. Conclusion
•  Developing products and services to meet market demandThis marketing strategies case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry.
  1. Introduction
  2. Product range and development
  3. External influences driving change and product development
  4. Research and development
  5. Product deveopment
  6. Conclusion
•  Responding to an Emerging MarketThis marketing planning case study looks at how the Portakabin operations exhibit the kind of good practice that the Construction Task Force wants to see the whole industry adopt. In particular, it demonstrates how Portakabin is ‘ahead of the game’ by being customer-led and responsive to the changing business environment.
  1. Introduction
  2. Changes in the business enviornment
  3. The construction industry
  4. The need for innovation
  5. Portakabin
  6. Modular building expertise
  7. Innovative developments
  8. Conclusion