Branding
Showing 13–24 of 26 results
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Developing a partnership to support the interests of young people (PDF)
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Development of a brand through trade mark protection (PDF)
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Growing a brand in an unbranded market (PDF)
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How a brand promise drives change in a multinational organisation (PDF)
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Hula Hoops – emphasising the core values of the brand (PDF)
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Improving a leading brand (PDF)
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Reclaiming the identity of a brand (PDF)
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Revolution in retailing (PDF)
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Supporting superbrands: the role of high-tech suppliers (PDF)
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The healthy eating brand (PDF)
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The importance of building a strong brand image (PDF)
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The importance of cause related marketing (PDF)
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