Marketing

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Marketing Case Studies

Creating and managing a unique sponsorship

Case Studies
On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...

Responding to changing customer requirements the drive towards wellness

Case Studies
Consumer research shows that people are looking to adopt healthier lifestyles. Newspapers and television channels bombard us with health information and messages about the...

People Case Studies

Training and development at NDA

Case Studies
Introduction Nuclear reactors for the production of energy (electricity) were first used in the mid-1950s. In 2005 the Nuclear Decommissioning Authority (NDA) was set up...

Job roles at Specsavers

Case Studies
Introduction Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...

Finance Case Studies

Costing aircraft components

Case Studies
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Private Finance Initiatives

Case Studies
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...

Operation Case Studies

The importance of customer service at enterprise Rent-A-Car

Case Studies
Introduction Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...

Marketing solutions via technology

Case Studies
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...

Strategy Case Studies

Strategic growth in the fashion retail industry

Case Studies
asos.com is the UK”s leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....

Engineering Advantage – strategy in action

Case Studies
One such organisation that uses its knowledge and expertise to achieve competitive advantage is IMI. IMI is a global engineering group involving many different...

External Environment Case Studies

Corporate citizenship and the community

Case Studies
Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....

Regulating a utility

Case Studies
We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...

From The Business Blog

New Developments in the Steel Casting Industry

Blog
Stainless steel has a wide range of applications in the industrial and consumer industries due to its excellent appealing looks, high strength, and corrosion...

5 Things To Know Before Getting A Commercial Loan

Blog
The inability to hurdle financial challenges is one of the primary reasons that businesses shut down. Without proper cash flow management and with restricted...

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