Pursuing a growth strategy
A DSG international case study

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Page 6: Conclusion

Dixons has grown from strength to strength by careful analysis of its market environment to identify the best opportunities in terms of developing its markets e.g. Electro World in Hungary and the Czech Republic, and increasing market penetration, through creating its Dixons xL proposition in the UK.

The net effect is to create more opportunities for its employees, better choice for customers, and better value for its shareholders.

DSG international | Pursuing a growth strategy