Meeting customer needs for competitive advantage
A Portakabin case study

Page 5: Conclusion

The business saying that 'if you are green you are growing, if you are ripe you rot' is a message that rings loud and clear from Portakabin's growth strategy. Although the company operates in a maturing market in the UK, it is seizing the opportunity to grow with a range of product and service innovations. These developments are market driven, and throughout, the concern is to identify ways of giving the customer both a better product and a fuller service so that the hassle and worry is taken out of new buildings leaving the customer with peace of mind and freedom to manage their own business and maximise profits.

Portakabin | Meeting customer needs for competitive advantage

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