LoginPage 1: Introduction
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Reed Elsevier is a leading provider of professional research information to organisations around the world. It publishes journals, books and databases and manages exhibitions and events. Its well-known titles - such as New Scientist and The Lancet - appear both in print and online.
Reed Elsevier has a worldwide customer base working in many fields, including science, research and the law, as...
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Page 2: Internal stakeholders
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Reed Elsevier’s internal stakeholders have a range of interests in the different parts of the company and its activities. Shareholders are key internal stakeholders. As investors, they take a financial stake in the company by purchasing shares. They will look for the best return on investment which is usually made in the form of a share of the profits.
CR strategies benefit shareholders...
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Page 3: External stakeholders
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External stakeholders are those individuals or groups outside a business. To differentiate the company from other information providers, Reed Elsevier focuses on CR performance.
Customers
Customers expect good value, high-quality products and great service. Reed Elsevier achieves this through close relationships and consultation with customers. These identify the value customers place on...
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Page 4: Potential stakeholder conflict
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It is important for a business to balance the interest of its various stakeholders. Different stakeholder groups have different priorities, for example:
Shareholders expect the business to make a profit and receive a return on their investment.
Employees require good working conditions if they are to be retained.
External stakeholders such as investors may want to see evidence of how a...
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Page 5: The benefits of a stakeholder focus
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Businesses do not work in isolation. They affect the lives of people in the global community in many ways. Reed Elsevier believes it must be accountable to communities and give something back. Through employee community work, for example, its people not only make a difference to local communities around the world, they also demonstrate publicly Reed Elsevier’s values.
Delivering value...
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Page 6: Conclusion
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A focus on stakeholders provides a way of keeping all aspects of the business in balance. Reed Elsevier pays close attention to the expectations and needs of all its stakeholders.
Corporate Responsibility touches on all aspects of the business and strengthens Reed Elsevier’s business. The company believes that by living up to its responsibility to contribute positively to its employees...
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