Making life easier
A Royal & Sunalliance case study

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Page 6: Conclusion

Royal Sunalliance 6 Image 5Enterprise was fully launched by July 2000 and has achieved its objectives. Enterprise has benefited everyone involved in it – customers, Brokers, people in the Enterprise teams and Royal & SunAlliance as a whole. Enterprise is successful because it has achieved a good balance between the four segments of the BBS.

However, true customer focus means that Royal & SunAlliance has kept listening to its customers and working on how to adopt developments in technology, to achieve even greater customer satisfaction.

It is already working on the development of Enterprise into an internet business, adopting principles relating to e-communication, e-service and e-commerce, still with service centre support.

Royal & Sunalliance | Making life easier