Using Business Principles to support ethical communication
A Vodafone case study

Page 6: Conclusion

For companies to be responsible, they must have a range of Principles that clarify how they make decisions.

Vodafone's Principle of ´open and transparent´? communication builds trust and loyalty with customers and employees.

Vodafone's approach to communicating internally and externally with stakeholders is an investment in its future. Its Principle of ´open and transparent´? communication builds trust and loyalty with customers and employees. It also builds credibility with other stakeholders for its responsible stance on business issues. This ultimately makes it a more profitable company.

Vodafone | Using Business Principles to support ethical communication

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