Creating an entrepreneurial partnership
A Boots case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 2: Developing the idea

Boots 5 Image 4One key feature of an entrepreneur is creativity and having good ideas. When you have a good idea and think that the goal is achievable, it is important to accept that challenge and have the confidence to follow it through.

Ruby and Millie have considerable creative energy and enthusiasm that complements their experience of the beauty industry. Knowing the industry well, they identified a gap in the market from which they developed an idea for a new range of personality-driven make-up products, but were then faced with the challenge of translating their creative and fashion skills into production.

Developing a business idea into reality requires considerable energy, planning and attention to detail. It also requires belief and commitment in all that you are doing. George Hammer of Gram Corporation, and husband of Ruby, suggested that they approach Boots The Chemists with their idea. Neither Ruby nor Millie had previous experience of translating their creativity and fashion skills into mass production. Boots The Chemists and Boots Contract Manufacturing had no previous experience of dealing with make-up artists and beauty publicists.

It is unusual for large organisations to enter into entrepreneurial partnerships with enterprising individuals but, after considerable discussion, Boots The Chemists reached an agreement with Gram for Boots Contract Manufacturing to develop and manufacture the makeup range and for Boots The Chemists to market and distribute it. The result was a steep learning curve for all!  A business agreement had been reached between a corporate giant and two aspiring entrepreneurs.

Boots | Creating an entrepreneurial partnership
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