The importance of employee motivation

A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows how to recruit, train, develop, retain and motivate its employees. This case study looks at a company that is achieving all these goals. J D Wetherspoon owns and operates pubs across the UK and is the UK’s fastest-growing company (shown on a recent business survey, 2001). It provides customers with good-quality food and drink at reasonable prices, served by well-trained, friendly…