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JD Sports Case Studies

Balancing the product portfolio to satisfy customer demand

JD is the UK’s leading retailer and distributor of fashionable sports and casual wear. JD has a reputation as the most innovative visual merchandiser...

Using market research to support decision making

Organisations that operate in the business-to-consumer (B2C) market are increasingly turning to market research to support their decision making processes. A retail business, for...

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