Balancing the product portfolio to satisfy customer demand


Introduction JD is the UK’s leading retailer and distributor of fashionable sports and casual wear. JD has a reputation as the most innovative visual merchandiser of sportswear and branded fashion. It was founded in 1981 in Bury, in the North West of England, with one shop – John David Sports. The JD Sports Fashion PLC Group now has over 900 stores across the UK and the Republic of Ireland. In more recent years it has entered the European market with stores in France, Spain and…

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