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HomeMarketingBrandingBuilding a brand in order to sustain its life cycle

Building a brand in order to sustain its life cycle

 Preparing to make a strategic change Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a change was worth making and the nature of these changes. This involved carrying out a SWOT analysis to identify: Strengths of the All-Bran brand Weaknesses Opportunities existing in the market…

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