Building a brand in order to sustain its life cycle


 Preparing to make a strategic change Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a change was worth making and the nature of these changes. This involved carrying out a SWOT analysis to identify: Strengths of the All-Bran brand Weaknesses Opportunities existing in the market...

To continue to view this content you must be a member.
Login Subscribe