Sustainable tourism in forest surroundings
A Center Parcs case study

Page 1: Introduction

The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce and sell china, holiday firms to sell holidays. These days, however, all businesses are expected to look and think beyond what they produce. Simply by existing and operating, they take upon themselves certain duties and responsibilities. These...
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Page 2: Meeting stakeholder needs

Sherwood Forest is an environmentally sensitive area. When Center Parcs set up there, the company recognised the need to take account of the concerns of any person or group who might be affected by the project. Organisations have a prime responsibility to serve these stakeholders. Primary stakeholders are those with a formal, official or contractual relationship such as shareholders, employees...
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Page 3: Impact on the local economy

The Center Parcs project in Sherwood Forest is close to Mansfield and Ollerton. This used to be a coal mining area. The closure of the mines led to severe structural unemployment. The arrival of Center Parcs had several beneficial effects: Constructing the project injected income and generated local jobs. The     company spent around £22 million - equivalent to more than...
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Page 4: The multiplier effect

The overall impact of an investment into a local economy will be much greater than the size of the initial injection of income. This is because the people who benefit from the initial injection (local workers and local businesses) themselves re-spend much of the income they receive. They also spend much of it locally. This in turn creates further jobs: a multiplier effect is at work. Economists...
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Page 5: Environmental impact

The Netherlands is probably the most environmentally sensitive nation in Europe. Center Parcs developments in Britain reflect this care and concern. They demonstrate that large developments can still be managed in a manner that is sensitive to the environment. When the Sherwood Forest development was first proposed, an Environmental Impact Assessment (EIA) was carried out in advance of applying...
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Page 6: Conclusion

'To succeed, tourism in the community must be planned and managed to improve the quality of life of the residents and to protect the local, natural and cultural environment'. That is the view of the World Tourism Organisation. Center Parcs, from its first village through to the building of its third village in Longleat Forest, has shown that tourism can be sustainable and that by investing in...
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