Page 6: Conclusion
The views of the members of The Co-operative influence how the business behaves. It creates a series of values that helps it to behave in an ethical manner. This involves understanding, meeting and balancing the needs of all its stakeholders.
Stakeholders exist both within and outside the organisation. Trying to balance their needs is not always easy. Sometimes there is a conflict of interest in the way a business behaves or in its objectives. However, although conflict may take place, running the business in an ethical way helps The Co-operative Group to be sustainable. It also helps it create a unique position in the marketplace that provides it with a distinct competitive advantage.