With each year, marketing tactics become more and more cutting-edge, which is usually in line with several developments in technology and the innovative thinking of creative industry leaders in the marketing world. These tactics provide you with more opportunity to gain market share, and enable you to cut through the clutter and get your brand seen. With the rise of social media for business in 2017, below we explore the up and coming cutting-edge marketing tactics for 2018 that you need to know about. Take a look at what we found out below!
Printed Mailing Bags
There are several benefits of printed mailing bags for your business. When you opt for printed mailing bags, you can design one with a unique size in order to make it stand out. You’ll often get the choice to decide exactly what your printed mailing bags look like, enabling you to showcase your dedication to your company. This will help build potential for repeat customers and will also establish your business as more upscale and will certainly encourage customers to take you more seriously. You really can’t go wrong!
Design Content For Mobile Devices
Another cutting-edge marketing tactic for 2018 is to design content for mobile devices. This is because customers are becoming more connected on the go through their mobiles, and thus mobile usage is increasing at a rapid rate. Despite this, many businesses have failed to take the new trend on board, or have ignored it completely. As well as making users happy, designing content suitable for mobile devices can significantly increase conversion rates and enables businesses to stay ahead of the competition.
Influencer Marketing
Undoubtedly, influencer marketing is one of the most effective ways to quickly build your brand online and raise awareness. Growing more common than the use of digital ads, influencer marketing is easily a cutting-edge marketing tactic for 2018, despite the trend kicking off in 2017. Influencer marketing helps get your content in front of your target consumers, as well as encourage new audiences. In turn, this helps improve brand awareness, builds trust and creates powerful relationships. You never know what these connections could lead to!
Competitions, Contests & Prize Draws
Competition, contests and prize draws are becoming increasingly popular online on the likes of Twitter, Facebook and even Instagram. This is because the promise of a prize leads to enhanced initial engagements, and users are far more likely to share your content. In turn, this improves potential visibility. This is especially powerful when contests involve a level of user-based content generation.
Live Updates
Today, the social media world is quickly shifting towards real-time experiences with platforms and technology supporting in the moment posting capabilities. Users want to know what’s happening as it happens. Due to this, live updates can be incredibly powerful and can help you better engage with your customers, as well as your target audience. Live updates require only a few minutes of your time to keep your audience in the loop, so why not give them a go?