The Kellogg Company is the world’s leading producer of breakfast cereals. Its products are manufactured in 18 countries and sold in more than 180 countries. For more than 100 years, Kellogg's has been a leader in health and nutrition. It has done this by providing consumers with a wide variety of food products.
Kellogg's was recently placed in the top 100 of the Best Companies to Work For list in The Sunday Times.
- Edition 20 The Importance of Effective Communication in a Competitive Market
- Edition 19 Balancing the marketing mix through creative and innovative strategiesThis marketing marketing mix case study demonstrates the importance and application of the marketing mix.
- Edition 18 Stakeholder engagementThis stakeholders case study demonstrates how Kelloggâ€™s business strategy is stakeholder-focused. The companyâ€™s decisions and actions are all made with the best interest of its stakeholders at the heart.
- Edition 17 Devising a communications planThis communications case study examines how Kelloggâ€™s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its â€˜Help give a child a breakfastâ€™ campaign launched in October 2011.
- Edition 16 Building a better workplace through motivationThis motivation case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’.
- Edition 15 New products from market researchThis market research case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand.
- Edition 14 Supply chain from manufacturing to shelfThis supply chain case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf.
- Edition 13 Extending the product life cycleThis product life cycle case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market.
- Edition 12 Using aims and objectives to create a business strategyThis aims and objectives case study shows how the use of SMART objectives is an essential part of creating a successful business strategy.
- Edition 11 Using promotion to boost sales and brand valueThis promotion case study helps students understand how companies promote above and below the line.
- Edition 10 Building a brand in order to sustain its life cycleAs a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis.
- Edition 9 Using new product development to grow a brandAs a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs.
- Edition 7 Revitalising a valued characterFrosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This promotion case study focuses on how and why Kellogg's recently decided to revitalise Tony.
- Edition 6 Re-branding a Corporate ImageThis marketing mix case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained?