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HomeMarketingProduct Life CycleKit Kat revitalising a brand leader

Kit Kat revitalising a brand leader

All products have a life-cycle. It starts with preparations for the product’s launch, followed by the launch itself. Some products are an immediate success; they capture public imagination. Often this results from well targeted, exciting promotional and advertising activity and from careful market research that has identified a genuine gap in the market. Other products…

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