Introduction ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, everyday’ . This is backed by its purpose – ‘to save everyone money, everyday’ . ASDA recognises that these depend on a commitment always to put customers first in everything ASDA does, which is achieved through dedicated teams of ASDA colleagues. ASDA is a private limited company, with its Home Office (Head Office) in Leeds. ASDA shares a common culture with its parent company, the US retailer Walmart and puts value for money at the heart…

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