Branding
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Brand repositioning and communications (PDF)
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Branding strategies to create value (PDF)
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Building a brand in order to sustain its life cycle (MP3)
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Building a brand in order to sustain its life cycle (PDF)
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Building a brand leader (PDF)
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Building a fashionable brand image (PDF)
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Building a single brand (PDF)
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Building brand equity (PDF)
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Building on a brand (PDF)
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Creating a new and exciting brand - Cafe Cadbury (PDF)
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Creating and launching a new product range (PDF)
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Creating value - brand management (PDF)
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