Branding

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Marketing Case Studies

Building a single brand

Case Studies
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...

Building sound customer relationships

Case Studies
Royal & SunAlliance is one of the world’s major insurers, with operations in around 50 countries it carries out business in over 130 countries....

People Case Studies

Management styles in the oil and gas industry

Case Studies
Introduction OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development for the oil and gas industry. Its role is...

Training and development for cultural diversity

Case Studies
Introduction Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide rewarding roles which allow their...

Finance Case Studies

The role of asset management

Case Studies
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

Assessing a major infrastructure project

Case Studies
The development of a transportation system which links up places both within the UK and across the world, has enabled people, goods and services...

Operation Case Studies

Leading the digital revolution through innovation

Case Studies
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....

Managing the supply chain to meet customer needs

Case Studies
It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...

Strategy Case Studies

Adding value the case for building societies

Case Studies
Building societies are mutual organisations.  This means that they have no shareholders and operate solely in the interests of their members. A member is...

Helping develop e-business and e-customer service

Case Studies
Revolutions are only revolutionary when they are new. Nowhere is this more true than in the e-business revolution. Five years ago few students were...

External Environment Case Studies

Doing better by the environment

Case Studies
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...

Fuelling the digital revolution

Case Studies
Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, has greatly influenced the...

From The Business Blog

New Developments in the Steel Casting Industry

Blog
Stainless steel has a wide range of applications in the industrial and consumer industries due to its excellent appealing looks, high strength, and corrosion...

5 Things To Know Before Getting A Commercial Loan

Blog
The inability to hurdle financial challenges is one of the primary reasons that businesses shut down. Without proper cash flow management and with restricted...

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