Promotion
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Building the future of English football (PDF)
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Coca-Cola and sports - Partnership through Competition (PDF)
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Creating and managing a unique sponsorship (PDF)
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Creating consumer demand for Sky TV through sports (PDF)
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Engaging consumers through word of mouth marketing (MP3)
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Engaging consumers through word of mouth marketing (PDF)
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Promoting the brand (MP3)
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Promoting the brand (PDF)
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Revitalising a valued character (PDF)
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Sponsoring the Nationwide Football League (PDF)
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Superbrand sponsorship (DOC)
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Superbrand sponsorship (PDF)
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