Training and development as a strategy for growth (MP3) 
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Business Studies
Our business studies section offers comprehensive resources designed to deepen your understanding of fundamental business principles. Explore topics ranging from marketing to operations, tailored to support both academic and professional growth.
Market and Product Orientation: Balancing Consumer Needs and Product Quality
In today’s dynamic business landscape, understanding the concepts of market orientation and product orientation is crucial for organisations aiming for long-term success. A market-oriented...
Aims and functions of the production department
Key Aims and Functions of the Production Department
In most manufacturing firms, the production department is split into several sub-functions, each with its specific aims:
Production...
Aiding and controlling business activity
Organisations are structured in such a way as to aid and control business activity. Typically business activity is organised around a systems approach in...
Opportunities and constraints in the business environment
Opportunities in the business environment are those factors that provide possibilities for a business to expand so as to make more sales and profits....
Promotion
Promotion is a common marketing term, one that attempts to draw attention to product or business in order to gain new customers or to...
Product portfolio
Sales of products will eventually decline, as outlined in the four stage product life cycle. Businesses will often attempt to phase out existing products...
Elasticity of demand
When you raise the price of most items, people will buy less of them. For example, when one airline raises its price, air passengers...
The Invisible Hand: How Demand and Supply Shape Our World
Have you ever wondered why the price of your favourite chocolate bar changes, or why some products are always in stock while others disappear...
The impact of eCommerce on business activity
Selling through websites is the fastest-growing method of trading worldwide, we will discuss the impact of eCommerce on business activity.
There are two primary...
Marketing strategy
A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing plan designed to achieve marketing objectives. For...
Demand and supply for goods and services
Demand and supply for goods and services
The demand for a product is the quantity that buyers will be willing to purchase at a given...
The principles of marketing
The principles of marketing involves a range of processes concerned with finding out what consumers want and then providing it for them. This involves...
Marketing model
When looking at the marketing model people often get confused between the marketing of a product and the selling of a product. Marketing is...
Marketing and sales
Marketing is the process of identifying, anticipating and then meeting the needs and requirements of consumers in order to make a profit. In contrast,...
The market its definition and structure
A market consists of all the consumers who purchase a particular type of good or service. The market may be subdivided into separate segments...
Nature and role of marketing
All modern organisations engage in marketing so as to be able to please and win the loyal support of their customers. Gillette engages in...
Marketing techniques
A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear...
Marketing and the business environment
Marketing and the business environment demand the identification and understanding of target markets. These are highly dynamic: expanding and contracting, shifting in new directions...
Aims of the marketing department
The Aims of the marketing department involve a range of processes concerned with finding out what consumers want and then providing it for them....
Market analysis and market planning
Market analysis and market planning is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand, in such a...