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Business Studies
Our business studies section offers comprehensive resources designed to deepen your understanding of fundamental business principles. Explore topics ranging from marketing to operations, tailored to support both academic and professional growth.
Creating strategies that meet customer needs in the marketing mix
Creating strategies that meet customer needs in the marketing mix, when marketing their products firms need to create a successful mix of:
the right product
sold...
The extended marketing mix 7Ps
The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted...
Marketing Mix 4 Ps: The Cornerstone of Business Success
Every successful business needs a solid plan. For marketers, this often boils down to a core concept: the Marketing Mix 4 Ps. This fundamental...
Information gathering and interpretation
Information gathering and interpretation is a key business process. Information consists of organised facts and figures that have meaning within the context that the...
Market research and development
Market research and development involves collecting, recording and making sense of all the available information which will help a business unit to understand its...
Methods of analysing marketing opportunities
Methods of analysing marketing opportunities involves collecting, recording and making sense of all the available information which will help a business unit to understand...
Forecasting and business trends
Forecasting and business trends a projection into the future that is based on evidence of past results, or on other appropriate information (e.g. what...
Overseas marketing
International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, United Airlines, BIC, Cadbury-Schweppes and Nissan have...
International marketing
International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that...
Types of customer
Organisations will often set up different structures to deal with different types of customer customers. This is because they will often give some groups...
Measuring customer satisfaction
Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can...
Customers needs
Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think, and feel about...
Needs and wants
A distinction is frequently made between needs and wants. Our needs make up our survival kit while our wants are the desires we have...
Competition
Competition occurs when two or more organisations act independently to supply their products to the same group of consumers.
There are two bases on which...
How businesses are affected by competition
Some markets are highly competitive, while others are a lot less so.
A good example of a competitive market in which there are many buyers...
Business competitors
Businesses exist in a competitive environment. For example, supermarkets are in fierce competition with each other to provide the best possible value for money...
International issues
The international environment is very important today. Globalisation, the process whereby businesses develop worldwide brands and products which they supply across the world, and...
International trade
For centuries Britain has been a country that relies on international trade. We purchase goods and services from other countries and in return, we...
How businesses are affected by international competitors
In the modern world, businesses are increasingly affected by the actions of international competitors as a result of the globalisation process. Globalisation occurs because...
Multinational business
A multinational company is one that operates in more than one country and typically operates in a number of major global markets.
The three...