Building On Stakeholder Support To Achieve Dynamic Growth & Success An Aldi case study
Page 1: Introduction
Aldi is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded in 1913 as one of the first retailers to offer self-service. Aldi has operated in the UK since 1990, and now has over 500 stores employing in excess of 20,000 people. Aldi is one of the world’s largest privately owned companies and its stakeholders include suppliers, customers, employees and the communities in which it operates.
A stakeholder is any person or group that has an interest in the success of a business. Aldi’s focus on its stakeholders and delivering against their individual needs is one of the reasons for the business’s success and rapid growth.
Aldi’s approach is one that promotes quality and value above all else. Aldi creates efficiencies at every level from the building of stores through to in-store displays and the specific ranges of goods stocked. This ensures that prices remain low and savings are passed onto customers, avoiding gimmicks and ‘specials’ such as ‘Buy One Get One Free’.
Aldi’s has developed close, long-term relationships with its suppliers, believing that longevity and trust in its business relationships are essential to ensure high quality and reliable products. Employees are supported throughout their time at Aldi and the business is always keen to be at the forefront of recruitment and training systems. Aldi also takes a responsible attitude to the communities in which it works, with all activities framed by its Corporate Responsibility (CR) policy. This study considers how Aldi ensures the support of its key stakeholder groups.
Aldi | Building On Stakeholder Support To Achieve Dynamic Growth & Success