The importance of social responsibility
A Coca-Cola Great Britain case study

Page 1: Introduction

A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy, it can be a positive influence on the rest of society, including - in the case of multinationals - local communities spread across the globe. An enlightened business recognises that it is in its own interests to be socially responsible, since an enhanced public image is...
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Page 2: Taking a stakeholder perspective

All companies have responsibilities towards a range of people who have a 'stake' in what that company does. The various stakeholders may have competing, even conflicting, interests that have to be balanced. Certainly, different groups of stakeholders will place a different emphasis in what they expect from their company stake-holding, as the diagram below illustrates.
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Page 3: Developing strategies

Successful business strategies are built around establishing a clear set of realistic objectives for all aspects of a company's activities. To meet its social responsibilities 'Coca-Cola' has identified a range of targeted initiatives likely to have maximum impact in two key areas: the environment and the community.
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Page 4: eKOsystem

The environmental management system of TCCC is known as the eKOsystem. The Company 'conducts its business in ways that protect, preserve and enhance the environment.' The eKOsystem of TCCC translates this principle into action by establishing a framework for successfully managing the Company's environmental performance worldwide. 'Coca-Cola' sets itself this objective: 'We cooperate with...
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Page 5: The Valued Youth Programme

This programme is set out to be inclusive. An inclusive programme looks to provide particularly for the social and economic needs of those who might otherwise find themselves excluded from the benefits of the modern society. Social inclusiveness is one of the most important issues in GB today. Inclusiveness (or inclusivity) is concerned with trying to create opportunities for everyone, not just...
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Page 6: Impact Performance Indicators

In any business activity it is important to be able to measure the success of strategies and operational activities. Measuring performance is the best way of assessing how effective strategies and initiatives have been, with a view to making appropriate adjustments. Organisations need to measure and report performance against stated aims contained in a business plan, eg daily output, employee...
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Page 7: CSR in the workplace

The Company is an equal opportunity employer, committed to fair and effective practices in relation to workplace diversity, work/life balance, health and safety, training and staff development. Support programmes for employees include pension schemes, an independent counselling service covering areas such as bereavement, divorce and alcohol abuse. Our maternity benefits are leading edge which...
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Page 8: Conclusion

The 'Coca-Cola' promise is simple, solid and timeless: The Coca-Cola TCompany exists to benefit and refresh everyone who is touched by its business. Part of this promise is to continually operate as a model business citizen, consistently shaping business decisions to improve the quality of life in the communities in which it does business. The Company is committed to monitoring performance in...
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