Marketing and product strategies for growth
An Enterprise Rent-A-Car case study

Page 6: Conclusion

Enterprise Rent A Car 17 Page 6 1A marketing strategy is something that constantly evolves, adapting to changing market conditions. Within Enterprise, the outcomes from its many different types of business are constantly reviewed and evaluated. Judgements are then fed into the decision making process. This enabled new strategies to be developed to improve operations.

However, while strategies change, one aspect of the business has remained in place. This is a continued focus on high levels of customer service and employee relations. This strategy has enabled Enterprise to enjoy continued growth for more than 55 years and the prospect of further growth in the future.

Enterprise Rent-A-Car | Marketing and product strategies for growth


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